FactorGenie spent this week at the IFA's 18th Annual Transportation Factoring Meeting in Nashville — our first IFA event as an exhibitor, and our first as the meeting's WiFi sponsor.
We kept the booth simple: phones running live white-label carrier apps, each built under a factoring company's own brand. That is FactorGenie today — mobile apps that let a factor's carrier clients submit paperwork, check funding, and manage their account under the factor's own brand. Seeing factors pick up a phone with their competitor's name on it, then ask what theirs would look like, was the best product feedback we could ask for.
Thank you to the IFA for welcoming a first-time exhibitor, and to every factor who stopped to talk. We left Nashville with a longer build list than we arrived with, which is exactly what a good conference should do.